Top Observations: Where Suppliers Are Winning (click for details)
Summary: After reviewing thousands of client deals, ClearEdge sees organizations under constant pressure to deliver value, reduce IT spending and find new ways to fund innovation at a time when increasingly powerful incumbent IT suppliers are capturing a larger share of their budgets. This session will highlight the most common areas where incumbent suppliers are winning deals and maximizing revenue and profits from their customers – and how your organization can address these challenges by:
3) driving team alignment, and
4) setting up and approaching negotiations from a position of strength.
Learning Objectives:
- Why buyers need an "Early Warning System" for IT deals
- Identifying risk and potential "time-bombs" in current and new contracts
- The importance of communicating with and aligning internal stakeholders
- Increase in disruptive and costly audit activity
- 5 key areas to inspect in Cloud contracts
About the Speaker
Christine Adzich is a Managing Director at ClearEdge. She vast experience in senior sales leadership positions at Gartner, EV Connect and other small to medium sized technology companies. She helped grow and sell two software companies, one to Microsoft and the other to Symantec. Christine has a career track record of developing and executing strategies to build and drive revenue growth. She is a graduate of San Jose State University.
Confessions Of A Software Auditor
Summary: Software audits can be disruptive and expensive. Suppliers use audits to drive revenue, gain visibility into product use and push customers toward adopting new product offerings or cloud solutions as a way to address the identified compliance issues. These audits, which are sometimes promoted under seemingly agreeable names such as “true-up assistance programs” or “software asset management reviews,” require payment for any gaps identified between license entitlement and actual deployment. This session is an inside look from a former software auditor or the tools and processes used for these audits, the most common findings and how to defend yourself against them.
Learning Objectives:
- What triggers a software audit?
- Which software publishers audit most frequently?
- What are the most common mistakes?
- How can you best prepare and defend?
About the Speaker
Tres Larsen, Managing Director - ClearEdge Partners, has led hundreds audits for enterprise software vendors and helped dozens of enterprises design and implement effective SAM programs.
As a former auditor, Tres established and led KPMG's Microsoft software compliance program in the U.S., where he designed and developed the audit
methodology and audit data collection tools. Tres is a Certified Public Accountant (CPA), Certified Information Systems Auditor (CISA), Certified Fraud
Examiner (CFE) and Microsoft Certified Professional (MCP).